Advertising on this site: information for advertisers
This site has exactly one banner slot and no ad network of any kind. I do not use Google AdSense or any other programmatic network, and I do not plan to. The advertiser who buys this space gets a 100% share of voice on every page view, with no competition for attention from five other creatives and no risk of a random auction ad appearing next to their brand. Between 9 August and 4 September 2026 the site was visited by 773 users, 81.76% of whom came from Google's organic search results.
What exactly you are buying
- Format: one banner, shown on every page of the site.
- Share of voice: 100%. No AdSense, no affiliate networks in the background, no pop-ups.
- Category exclusivity: within a given segment, for example fuel cards or LPG conversions, I work with one company at a time. I do not rotate the same slot between competitors.
- Estimated exposure volume: 1,000 to 1,500 banner views per month at current traffic. This is an estimate based on the number of sessions, not a guaranteed figure. You confirm the actual volume with your own counter.
- A link with UTM parameters on your side, so the traffic is measurable in your analytics, not mine.
- What you are not buying: I do not sell editorial mentions posing as independent content, nor positions in offer comparisons. Fuel network rankings are never adjusted for an advertiser. This is what keeps the site credible, and therefore what gives your exposure its value.
Traffic: Google Analytics 4, 9 August to 4 September 2026
| Channel | Users | Share | Avg. engagement |
|---|---|---|---|
| Total | 773 | 100% | 46 s |
| Organic Search | 632 | 81.76% | 54 s |
| Direct | 129 | 16.69% | 9 s |
| Referral | 5 | 0.65% | 1 min 02 s |
| AI assistants | 4 | 0.52% | 0 s |
| Organic Social | 3 | 0.39% | 2 s |
What this means for traffic quality. The share of paid traffic is zero and the share of social media traffic is 0.39%. The entire volume comes from search, meaning a user who typed their own query about fuel promotions and deliberately clicked the result. It is the opposite of bought or incentivised traffic: no click farms, no traffic-exchange networks and no views generated by plugins. Organic traffic is also the most engaged channel on the site, 54 seconds compared with 9 seconds for direct visits, so the dominant channel is also the highest-quality one.
Traffic is not flat: peaks follow the fuel networks' promotions
The site shows clear traffic peaks whenever fuel networks launch new promotions. Drivers do not check discounts every day, only when an opportunity appears: the start of a discount campaign at Orlen, a weekly coupon in BPme, a Fuel Day at Circle K, a weekend promotion at Shell. That is when traffic jumps, and outside those moments it returns to its baseline.
In the period covered by the data, the baseline was 25 to 50 new users per day, and on 31 August, with several networks' promotions overlapping, traffic reached around 100 users in a single day, two to four times the baseline. For an advertiser, this means exposure is concentrated on the days when drivers are actively making a purchase decision, rather than spread evenly across indifferent visits.
Price: PLN 2,000 net per month
One banner, shown on every page, category exclusivity, a full calendar month. If you book two months paid in advance, the price is PLN 3,000 net, which is PLN 1,500 per month.
Here is the calculation based on current traffic, so you don't have to do it yourself:
| Metric | Value at current traffic |
|---|---|
| Sessions per month | about 1,000 |
| Estimated banner views | 1,000 to 1,500 |
| CPM equivalent, monthly price | PLN 1,330 to 2,000 |
| CPM equivalent, two-month package | PLN 1,000 to 1,500 |
| Banner clicks at 1 to 2% CTR | 10 to 30 per month |
| Cost per click | PLN 67 to 200 |
This is not a purchase in cost-per-thousand terms, but in terms of exclusivity in a narrow buying context. You pay to be the only brand next to content a driver reads at the moment of deciding how to spend on fuel, and for a position secured while the traffic curve is rising, not after it has flattened.
Contact
Write to daniel@laliq.pl with your industry and the category in which you want exclusivity. In reply you will receive current data from Google Analytics 4 and Google Search Console, plus the banner's technical specification.